Stitch & Pen, Stitch and Pen, Los Angeles Copywriting,
Client: UCLA
Skill: Concept Development, Copywriting and Creative Direction

UCLA non-profit community wellness center. This custom window display and promotional signage was developed for their youth martial arts programs. The concept was to create a unique attraction that would communicate program curriculum, while engaging both parents and children. This piece was a strong guerilla advertising element of a larger branding campaign, which resulted in an approximate 15% increase in program enrollment.