Stitch & Pen, Stitch and Pen, Los Angeles Copywriting,
Client: UCLA
Skill: Communication Strategy, Ad Development, Marketing, Creative Direction

Developed as part of a promotional campaign to advertise a strategic partnership between UCLA and the Santa Monica Place Mall, this advertisement was utilized in e-newsletter distribution, print posters and newspaper ads, and large-format light-box displays throughout the mall. The promotion integrated a captivating aesthetic design, powerful message and QR Code technology to maximize viewer engagement. The campaign served to double workshop attendance for the year-long partnership.